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国泰航空有限公司北京代表处招聘数据分析专员

职位详情

Data and Insights Executive

数据分析专员

 

Location: Beijing

 

Role Introduction:

 

1、The Data & Insight Executive is responsible to support Business Development Manager and Data & Insight Analysts in the analysis, implementation and performance management of the market or region for optimisation of Corporate, Agency and Digital sales programmes.

 

2、In this role, you will support the Business Development team’s end-to-end local/regional commercial strategy planning process, starting from goal setting, initiatives formulation to implementation and tracking, with the aim to drive revenue across different customer segments and distribution channels. You will use data analytical tools (both internal and external) to perform analysis and provide commercial teams (i.e. Local/Regional Marketing, Digital, Sales teams) with actionable insights that helps to identify revenue opportunities. You will also be responsible for measuring the success of all sales or go-to-market activities, as well as sharing all learnings with respective stakeholders for future improvements.

 

Key Responsibilities:

 

1、Business Planning

1）Collect local market intelligence or any sales opportunities (e.g. MICE, special group movements) and share/discuss with Head Office with proposed plan to win deals with high success rates and incremental revenue.

2）Support local sales teams in tracking incentives performance, business development or up-/cross-selling activities so that CX remains as the preferred choice for the trade partners and for our customers

3）Observe market activities and brainstorm with local stakeholders to design customized products for targeted customer segments, and collaborate with Head Office for new product launch

 

2、Analytics Champion

1）Support as the analytics champion for the region – i.e. demonstrate intermediate level of understanding and usage of all in-house and external data analytical tools (i.e. DDS, QlikSense, PRISM)

2）Analyze data, develop reports, draw inferences and provide actionable insights to Sales Teams, including new trends/customer purchase behaviors, new sales opportunities and areas of improvements

3）Conduct performance tracking of all campaigns/ initiatives with clear and defined metrics; identify learning points and continue to improve so as to achieve the target

4）Help driving the adoption of all analytical tools and cultivate data-driven culture within the Regional and Outport teams

5）Conduct ad-hoc commercial studies and support Regional and Head Office-driven analytics projects when required

 

3、Pricing and Fare Filing

1）Support Business Development Manager and Senior Data & Insight Analyst in providing local-specific insights in the formulation of pricing strategies with HO RMO, in monitoring the effectiveness of the pricing strategies and in initiating change discussions when needed.

2）Assist in year-round proactive campaign planning process – i.e. developing campaign proposals, benchmarking, market insights and campaign tracking

3）Review and analyze local market Corporate discount parameters, and Global Specialty products (i.e. students/MICE/Seamen/Cruise) with RMO to maintain competitiveness

4）Plan and facilitate communications in liaison with local sales teams on fare changes, fare conditions revision, new products/campaigns launches and/or any government fares filing (if required).

5）Provide Corporates fare filing support (i.e. new or updated changes) for local Corporate sales teams (if applicable)

6）Check new live fares on GDS to ensure 100% accuracy and troubleshooting of any fare auto-pricing errors

7）Manage ad-hoc fare proposal and requests

 

4、E&A responsibility

Emergency and Accident and Crisis Response responsibilities as required

 

Qualifications / Experience:

 

1、Academic qualifications

College Degree (Preferably in related disciplines)

 

2、Knowledge, skills, training and experience

1）Minimum 2+ years’ experience in data analysis in a regional team set up

2）Strong numeric and statistical analytical skills are essential

3）Able to present analysis clearly with findings and actionable insights

4）Demonstrated positive and innovative learning attitude, problem-solving skills and stakeholder management

5）Knowledge of airline/travel management systems including DDS, MIDT and PRISM is an advantage

6）Practical experience with any analytical tools (i.e. QlikSense, Tableau, QlikView) is an advantage

7）Travel/Airline industry experience preferred

8）Expert knowledge of MS Suite of tools

 

声明：
1、国泰航空为每位应聘者提供平等应聘的机会。应聘者提供的个人数据将严格按照政策使用，并仅用于招聘目的。
2、如八周内未收到进一步安排可视为应聘不成功。所有相关信息将被存档至多二十四个月。如有需求可联系我们的数据保护人员提供个人信息收集声明的副本。

 

注意:

1、所有中国内地职位的劳动合同遵循当地条款。

2、应聘者须持有中国身份证。

3、一旦确认录用，将安排与国泰航空指定的当地第三方人力资源机构签订劳动合同，及由其负责档案保管。

 

Job Application:

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